Case Study: Consulta (Belgian beauty supplier) achieves 26.7% longer visits and 12% member growth with Kentico

Consulta - Customer Case Study

Consulta is a Belgian B2B supplier for beauty salons, founded in 1981 and offering products, equipment, interior design and marketing support. They wanted to replace their existing site with a portal hosting three brand sites so visitors could more easily browse products, learn about membership benefits and generate new leads. The main challenge was designing a single portal format that would work for multiple, comparable-brand websites—a solution Lab51 took time to refine.

Lab51 built the portal on Kentico CMS, connecting the main site with its three subsidiary brand sites to improve navigation, interaction and analytics. The new solution deepened visitors’ understanding of Consulta and its brands (Dr. Renaud, Institut Esthederm and Simone Mahler), increased average visit duration by 26.7%, grew membership by 12%, and saved Lab51 about 100 development hours while enabling better metrics and easier future customization.

Consulta

Marijn van Benthem

CEO