Case Study: Connolly’s RED MILLS achieves premium global positioning and scalable, localized e-commerce with Kentico

Connolly’s RED MILLS - Customer Case Study

Connolly’s RED MILLS, a global leader in animal feed and nutrition, engaged Continuum to redesign and restructure its online presence to position the brand as premium across priority markets (Ireland, UK, Europe, USA, Japan and the Far East). Key challenges included localising product ranges and content by market and channel, building bespoke modules (stockist lists, breeder registration and rewards), and striking a visual balance between a premium thoroughbred equine look and broad appeal to pet and dog owners.

Continuum delivered two Kentico-based, fully responsive country sites with e-commerce and a scalable CMS, comprehensive customer accounts (order tracking, rewards and discounts), distributor enquiry functionality and expert product content. The new sites elevated Connolly’s RED MILLS above competitors, improved online sales capability and support future international growth.

Connolly’s RED MILLS

Gareth Connolly

Sales & Marketing Director