Case Study: Comet Group achieves 134% increase in website visit duration with Kentico Xperience

Comet Group - Customer Case Study

Comet Group, a Swiss high‑tech company founded in 1948 with 1,400 employees across 15 locations, develops radio‑frequency and X‑ray/CT technologies for microchip production and non‑destructive testing. Their legacy website was hard to maintain, didn’t support evolving user needs or data‑driven marketing, and needed seamless integrations (Salesforce, Bynder) and better performance to align with their digital and sustainability vision.

Emakina rebuilt the site on Kentico Xperience using an MVC approach, leaner scripts and fewer widgets to simplify backend complexity and accelerate content workflows; the new site went live in six months. The platform enabled easy content editing, personalization, marketing automation and analytics, driving a 134% increase in visit duration, a 47% drop in bounce rate, 40% more sessions per user and 59% more pages per session, with organic traffic now leading — next steps include Salesforce and Bynder integrations.

Comet Group

Telma Matos

Global Digital Communications Manager