Case Study: Clipsal Iconic achieves record digital engagement (25,000+ visitors in 14 days) with Kentico EMS

Clipsal Iconic - Customer Case Study

Clipsal Iconic by Schneider Electric is a modern range of customisable wall switches and sockets with built‑in smart home technology and represented the largest product launch in the Clipsal–Schneider partnership. Get Started was tasked with creating a single destination on the Clipsal site to drive engagement from electrical contractors, integrators, architects and builders, while delivering a flexible template that combined product specifications and editorial content and could be turned around in under two months.

Get Started built the site on Kentico EMS with C#/.NET and SQL, using modular page design, custom Web APIs and integrations with Schneider’s product database, EDM and social channels (including a Juicer social feed) to aggregate resources and enable re‑usable content modules. The launch delivered Clipsal’s highest digital engagement for a new range—over 25,000 unique visitors in the first 14 days with an average visit of three minutes—and provided a scalable template that simplifies future range launches.

Clipsal Iconic

Anthony Locke

Digital Systems Marketing Manager