Kentico
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Case Study: Cleveland Steel Tool Co. achieves 254% increase in organic traffic with Kentico
A Kentico Case Study
Cleveland Steel Tool Co. - Customer Case Study
Cleveland Steel Tool, a more-than-100-year-old world leader in ironworker tooling, needed a more intuitive, engaging and responsive website to drive online orders and leads, support short- and long-term expansion, and make it easy for staff to manage thousands of product listings and frequent updates.
Thunder::tech rebuilt the site with a flexible CMS, improved product findability and multiple paths-to-purchase (with plans for PayPal, content personalization and better purchase-path tracking). The relaunch delivered dramatic results: a 254% increase in organic traffic, +70% unique visitors, +70% new visitors, +190% returning visitors, +95% sessions, +25% pages/session, +42% session duration and +144% page views.
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