Case Study: Chartford Homes achieves 14% more users and stronger on-site engagement with Kentico

Chartford Homes - Customer Case Study

Chartford Homes, a leading Yorkshire residential developer, asked Pixelbuilders to rebuild its website to be SEO-friendly, fully responsive and easy for content teams to manage while tightly integrating with its email marketing. The main challenge was balancing the flexible CMS functionality Chartford needed to add and change content quickly with the requirement for strong SEO and an intelligent Mailchimp/Google Maps integration to support their wider digital strategy.

Pixelbuilders delivered a Kentico 9 site using widget-driven templates, global event handlers, custom filters and integrations with Google Maps and Mailchimp, creating streamlined user journeys, automated data flows and easy content management. The new site produced clear results: year-on-year users +14%, sessions +10%, page views +48%, pages per session +34%, time on site +15% and an 18% drop in bounce rate, alongside strong week-one uplifts and improved email segmentation.

Chartford Homes

Beverley White

Sales Manager