Case Study: Carter Machinery achieves improved mobile engagement and increased traffic with Kentico

Carter Machinery - Customer Case Study

Carter Machinery, the leading Caterpillar dealer in Virginia, faced an outdated website that acted like an online brochure rather than a customer-focused marketing tool. The site failed to convey the brand, engage diverse audiences, or support the marketing team’s need for easy updates, integrated analytics, and consolidated product listings. Key goals included a responsive design, merging multiple product feeds into a single searchable database, and adding a location and sales-rep finder.

BlueKey rebuilt the site on Kentico CMS v8, delivering a responsive, contemporary experience with integrated new and used equipment feeds, cross-referencing, and a location/sales-rep finder while giving marketing staff easy control and API integration capabilities. The relaunch improved mobile engagement, session duration, pages viewed and time on site, increased branded and non-branded traffic, boosted search rankings, and reduced PPC spend.

Carter Machinery

Kurt Goddard

Internet Marketing Specialist