Case Study: Carrera Toys achieves unified international e-commerce and modern CMS with Kentico

Carrera Toys - Customer Case Study

Carrera Toys, a 50‑year‑old maker of slot cars and RC vehicles now part of Stadlbauer, faced a fragmented digital presence: its broad product range lived on multiple, outdated sites and the existing systems couldn’t support modern e‑commerce or unified marketing. Stadlbauer engaged EMAKINA CEE to modernize the platform and integrate Kentico with an e‑commerce layer and the in‑house ERP to centralize customer data and enable new marketing concepts.

EMAKINA rebuilt www.carrera-toys.com to combine all product lines and services, add a fully integrated international shop in eight languages, and deliver a responsive, imagery‑driven design. A tailor‑made Kentico backend and ERP integration streamlined content and commerce, enabling worldwide online ordering, targeted customer experiences, and a scalable foundation for ongoing digital transformation.

Carrera Toys