Case Study: Carolina CAT achieves 61% more pages per session and 97% longer visits with Kentico CMS

Carolina CAT - Customer Case Study

Carolina CAT, the premier Caterpillar dealer in the Carolinas with 12 locations and 80+ years of experience, needed a modern, mobile-friendly website that moved beyond an online brochure. Their outdated site lacked staff site-management tools, displayed equipment listings poorly, couldn’t integrate multiple product feeds, and offered limited tracking and mobile presence — all hindering lead generation and customer engagement.

BlueKey Web Solutions rebuilt the site on Kentico CMS 7 with responsive design, a centralized CMS for staff control, integration of multiple CAT product feeds into one searchable new/used database, and location-based tools. The relaunch drove measurable gains: unique visitors +14%, pages per session +61%, bounce rate -48%, average session duration +97%, and a higher volume of more qualified leads.

Carolina CAT