Case Study: Carbon8 achieves 24% more traffic and streamlined content management with Kentico

Carbon8 - Customer Case Study

Carbon8 is a Denver-based digital marketing agency whose website is central to client perception and lead generation. Facing a rebrand and usability issues on their old site, they needed greater flexibility, stronger security, better mobile navigation, easy multi-user editing across Denver and Vietnam, built-in marketing automation, and the ability to create custom pages and animations without a restrictive theme.

After usability testing informed a focused roadmap, Carbon8 rebuilt the site on Kentico (hosted on Azure), using custom modules, EMS marketing tools, newsletter signups, and subtle animated features to showcase capabilities. The new site improved operational efficiency and delivered measurable gains: total traffic +24%, new users +16%, page views +35%, and average session duration +24%.

Carbon8

Mark Mitton

President