Case Study: Canadian Red Cross achieves 82.5% increase in revenue with Kentico

Canadian Red Cross - Customer Case Study

The Canadian Red Cross needed a modern, responsive website to serve an always‑connected, multi‑device audience and to better motivate donors to give wherever and whenever they choose. Facing rising mobile usage and complex content needs across more than 1,700 branch/service combinations, the organization required a platform and design that would improve conversion and revenue.

Reason One delivered a responsive UI, upgraded the site to Kentico, and built a custom import module, content staging workflow, and geo‑personalization with proximity filters—backed by data‑driven design and A/B testing. Year‑on‑year results included an 82.5% increase in overall revenue, a 217% increase in mobile revenue, a 43% rise in overall conversion rate, a 57% boost in mobile conversion, a 31% reduction in mobile bounce rate, and a 78% increase in mobile search traffic.

Canadian Red Cross

Doug Wayne

Manager National Digital Marketing