Case Study: Canada’s National Ballet School achieves 18.5% more site visits and 35% higher engagement with Kentico

Canada’s National Ballet School - Customer Case Study

Canada’s National Ballet School (NBS) is a leading not-for-profit ballet academy that combines elite dance training, academic instruction and residential care while promoting community programs like “Sharing Dance.” The School faced a fragmented digital presence—multiple intranets, extranets and websites with inconsistent information architecture, non‑responsive design and gaps in accessibility—that made it difficult to market programs, support applications and fundraising, and deliver a consistent user experience to diverse stakeholders.

Partnering with ecentricarts, NBS launched a Kentico-powered, responsive and AODA/WCAG-compliant corporate site plus global UI and navigation standards to unify its online properties. The new CMS delivered intuitive editing, templates and widgets, decentralized content workflows and features for applications, donations, events and multimedia. Early results: bounce rate down 17%, sessions up 18.5%, on-site engagement up 35%, and faster, easier content publishing by staff.

Canada’s National Ballet School

Joanna Gertler

Director, Marketing and Communications