Case Study: BTG plc achieves streamlined, mobile-responsive event content delivery with Kentico

BTG plc - Customer Case Study

BTG SEE MORE is an informational site created for BTG plc to give clinicians and event attendees easy access to event-specific product materials and clinical papers. The project needed an attractive, easy-to-navigate, and mobile-responsive site that could automatically deliver documents to users and be quickly updated for incoming events. The primary technical challenges were ensuring full mobile friendliness and building a responsive, touch-enabled carousel to handle many simultaneous event tiles.

Discover IT implemented the site on the Kentico CMS, using the Bootstrap framework for responsive layouts and the Owl Carousel plugin for a mobile-friendly event slider. The build included features such as document download/email delivery, geolocation mapping, contact forms and a country selector. In the first three months after launch most traffic was direct (97.3%), desktop sessions were roughly twice mobile sessions, and average session durations were strong (≈5 minutes on desktop, ≈4–4.5 minutes on mobile), indicating solid user engagement.

BTG plc

Ann Car

Marketing Communications Manager