Case Study: Brisbane Camperland increases e‑commerce conversions 13% and reduces bounce rate 20% with Kentico

Brisbane Camperland - Customer Case Study

Brisbane Camperland is a family-owned RV dealership (operating since 1981) and the largest Jayco dealer on Australia’s east coast, offering new and used Jayco vehicles, ownership/lifestyle information and an online parts and accessories shop. Their challenge was to combine three separate websites — a new/used vehicle catalogue, an RV lifestyle site and an e-commerce store — into one robust Kentico platform while integrating third‑party inventory, interactive Jayco content and online purchasing.

Zeroseven delivered a year‑long, bespoke Kentico solution that unified the sites and automated content population through integrations with Ultimate Inventory, 360 Finance, eWAY, Australia Post eParcel and AddThis, saving hours of duplicated work. The result is a clean, modern site with improved usability and operational efficiency, a ~20% reduction in bounce rate (Mar–Aug 2017) and a 13% increase in e-commerce conversions.

Brisbane Camperland

Joshua Carnavas

Operations Manager