Case Study: Braiform achieves 20% user growth and a stylish, multilingual website with Kentico

Braiform - Customer Case Study

Braiform is the global leader in garment hangers, packaging and GNFR solutions for retail and wanted a new website that conveyed exclusivity, high-end design and clear global reach. Ridgeway was briefed to create a distinctive, fashion-forward site with multilingual support and an easy central CMS so the Braiform team could manage content across markets and devices.

Ridgeway ran collaborative UX and design workshops, produced responsive wireframes, commissioned in-house photography and built the site on Kentico with flexible templates and multilingual CMS controls, plus training for the Braiform team. The result is a minimalist, stylish platform that differentiates the brand and makes product discovery simple — driving a 20% increase in users, 11% more sessions and improvements in new sessions and page views while reducing pages-per-session and average session duration as visitors find what they need faster.

Braiform

Sarah Penman

Global Marketing Manager