Case Study: Boomerang Art achieves 22% sales growth and 40% more return traffic with Kentico CMS

Boomerang Art - Customer Case Study

Boomerang Art is a Gold Coast gallery specialising in authentic Aboriginal fine art that wanted to boost sales, grow audience awareness and attendance, and improve member/newsletter sign-ups and return visits. The gallery lacked a CMS, which made simple updates costly and slow, and needed a better way to showcase high‑value artworks online while streamlining subscriber and event management.

Web Design Magic implemented Kentico CMS with a responsive online store, custom art filters (price, locality, colour, size), and built‑in newsletter and events modules. As a result Boomerang Art saw a 22% increase in sales, 40% more return traffic, visitors spending twice as long on the site, higher exhibition attendance, and significant savings in development fees and time spent managing communications.

Boomerang Art