Case Study: Bluefin boosts user engagement and site speed with Kentico

Bluefin - Customer Case Study

Bluefin Solutions, the global SAP practice of Mindtree, needed a new website to turn strong blog traffic into deeper engagement and clearer positioning for their services. Their old site attracted readers but didn’t guide them further into the site; Bluefin wanted to increase session time and pages per session and needed a flexible CMS to publish varied content and manage event promotion and registration.

Ridgeway rebuilt Bluefin’s site on Kentico in eight weeks, redesigning the blog with related content, flexible widgets, social sharing, event tools (agenda builders and filters) and speed optimisations using Kentico’s built‑in features. The result is a cleaner, faster site that guides users into relevant content and case studies, simplifies messaging around benefits, makes events easy to find and register for, and has left the client satisfied with plans for a phase two focusing on video.

Bluefin

Alex McCracken

Global Director - Marketing and Alliances