Case Study: Bluebird Care achieves scalable multisite management with Kentico

Bluebird Care - Customer Case Study

Bluebird Care, a leading home care provider across the UK and Ireland with 250+ franchise territories, needed to modernize its digital estate and improve content management, user experience, and scalability. Its challenge was to support two corporate sites and a large network of mobile-friendly franchise microsites while maintaining brand consistency, local flexibility, and better lead generation and SEO. Bluebird Care chose to upgrade from Kentico Xperience 13 to Xperience by Kentico with support from Ridgeway.

Kentico and Ridgeway implemented a mobile-first, multisite platform using Xperience by Kentico, Content Hub, Page Builder, workflow tools, and third-party integrations. The solution enabled centralized content distribution with local control, improved navigation and site structure, and unified management of 250+ microsites into one system. As a result, Bluebird Care improved consistency, easier mobile management, and operational efficiency across its UK and Ireland network, strengthening its digital engagement and future growth.

Bluebird Care

Becky Edenborough

Chief Operating Officer