Case Study: Blanchard Machinery achieves increased traffic, engagement and a unified product search with Kentico

Blanchard Machinery - Customer Case Study

Blanchard Machinery, an exclusive Caterpillar dealer with 14 locations across South Carolina, partnered with BlueKey to modernize a dated, brochure-style website that lacked staff site-management tools, a mobile presence, centralized product databases, and effective marketing/SEO tracking.

BlueKey implemented Kentico CMS 7, consolidated multiple new and used product databases via the Kentico API, added editorial workflows and responsive design, and enabled better tracking and cross-marketing. Since launch, the site has seen year-over-year improvements: unique visitors +7%, bounce rate −12%, session time +24%, and pages/session +21%.

Blanchard Machinery