Case Study: Birketts (Top-100 UK law firm) achieves 33% longer session duration and 200%+ more contact submissions with Kentico

Birketts - Customer Case Study

Birketts is a top‑100 UK law firm with offices in Ipswich, Cambridge, Chelmsford and Norwich, offering corporate, property, dispute resolution and specialist legal services. To support a strategic brand realignment they commissioned digital agency Crafted to rebuild birketts.co.uk with a fresh, user‑centric responsive design, improved site search and SEO, faster performance, a flexible but easy‑to‑use CMS, and better engagement for mobile audiences.

Crafted delivered a Kentico‑based site (seven‑month project, core development under four months) with bespoke admin modules, structured media handling and caching for speed, plus adaptive templates and widgets for easy content management. Early results showed strong gains in organic and mobile engagement: session duration +33%, pages/session +50%, desktop page views +20% (mobile +51%), bounce rate down ~17% (desktop) and ~23% (mobile), contact submissions up over 200% and newsletter signups doubled.

Birketts

Matthew Rowe

PR and Communications Manager