Case Study: Benchmark Furniture launches user-friendly e-commerce site and rich product showcases with Kentico

Benchmark Furniture - Customer Case Study

Benchmark Furniture, a UK manufacturer working with leading architects and designers since 1983, asked Pull Digital to build an attractive, user-friendly e-commerce site so they could sell their collection online for the first time. The project required migrating the existing site to Kentico, showcasing high‑quality product imagery and full‑screen slideshows, reorganizing categories and products for easy editing, and addressing technical challenges including an editable 4‑way homepage slideshow, a vertical product grid with featured items, dependent multi‑level product options, size variants, and reusable related content across pages.

Pull Digital solved this by extending Kentico with structured document types, a universal repeater/viewer for flexible slideshows and product sliders, a logic layer to support dependent option groups, and custom relationships to manage size variants and hide/display rules in the slider. They also created reusable slideshow folders for easy content updates. The new site delivers the required functionality, simplifies content editing, and has received very positive early feedback; Kentico was chosen for its combined CMS and e‑commerce features, extensibility and ease of use.

Benchmark Furniture