Case Study: Bechtel achieves 24% more blog views and boosts global thought leadership with Kentico

Bechtel - Customer Case Study

Bechtel, a global engineering, construction and project‑management company, needed a new standalone blog to separate thought‑leadership content from its main site while still feeling unmistakably “Bechtel.” The brief required a branded master page and a fully social‑media‑integrated blogging platform; the primary challenge was delivering a distinct site that remained immediately recognizable as part of the Bechtel brand.

i3 Digital delivered a Kentico 8.2 solution with a new master page, social channel integrations, multi‑author publishing, SEO and tracking, and subscription tools for lead capture. The site drove a 24% increase in blog views, made it easy for staff to publish and share content globally, and strengthened Bechtel’s position as an industry thought leader.

Bechtel