Case Study: Bechtel showcases landmark projects and converts visitors into leads with Kentico

Bechtel - Customer Case Study

Bechtel, a global engineering, construction and project management firm, partnered with i3 Digital to create its first standalone campaign site, Art of the Build, showcasing major projects and the people behind them. The brief demanded a highly visual, brand-compliant site with editable scrolling banners, full social integration, easy content publishing and sharing, and deep marketing/tracking capabilities via Kentico’s EMS to convert anonymous visitors into known leads and track campaign attribution.

i3 Digital delivered a Kentico 9 solution with EMS features, editable banner components, a CMS-driven blog workflow, subscription/web part lead capture, social and SEO metadata, and event tracking. The result is a visually rich, shareable platform that supports Bechtel’s thought leadership and lead generation goals — to date the site has attracted 154,000 unique visitors, 18,000 items shared, and strong mobile usage (60% mobile traffic, over 75% of which comes from tablets), with ongoing expansion of targeted EMS campaigns.

Bechtel