Case Study: Bechtel achieves a visually rich, lead-generating global corporate website with Kentico

Bechtel - Customer Case Study

Bechtel, a global engineering, construction and project management leader, engaged i3 Digital to redesign and redevelop its corporate website to better showcase its landmark projects and support worldwide marketing. The company needed a highly visual site that preserved brand standards, migrated existing content, offered flexible widget-driven editing, full social integration, robust search and filtering for projects and news, and proper configuration of Kentico EMS for lead and analytics capabilities.

i3 Digital rebuilt Bechtel’s Kentico site (upgrading from v9 to v10), configured EMS features like IP tracking, contact management, lead scoring and A/B testing, and implemented a dynamic project grid, flexible content widgets, and full SEO and social meta support. The result is a visually rich, brand-compliant site that meets all objectives, improves content control and global engagement, and converts anonymous visitors into known leads for targeted marketing and future personalization.

Bechtel