Case Study: Simmons Beautyrest achieves 46% increase in conversions with Kentico

Beautyrest - Customer Case Study

Simmons Beautyrest, a leader in mattresses since 1870, needed to modernize its brochure website to better showcase new product lines, support launches, and enable direct-to-consumer experiences (including a dealer locator), while integrating ratings/reviews and analytics. The project was a replatform to Kentico under a tight 90-day timeline and required coordination across an eight-agency ecosystem plus custom integrations for a proprietary dealer locator and a third‑party mattress selector.

Ntara redesigned and rebuilt the site on Kentico, publishing model pricing, deploying a responsive, data‑driven UX with A/B testing, and integrating Bazaarvoice, Olapic, geolocation/dealer data, and lead-generation systems. Launched March 2016, the site drove a 31.6% increase in sessions, 30.3% longer average session duration, a 14% drop in bounce rate, and a 45.6% (≈46%) jump in “Find a Store” conversions.

Beautyrest

Brittney Cooper

Director Media and Digital Marketing