Case Study: B&B Ireland achieves increased bookings and revenue with Kentico

B&B Ireland - Customer Case Study

B&B Ireland, a 40‑year‑old promoter of over 850 bed & breakfast properties across Ireland, needed to replace a bespoke, end‑of‑life ColdFusion booking platform. They engaged Simply Zesty to design and build a secure, responsive, multilingual e‑commerce booking engine and member extranet that could migrate 1,000+ affiliate clients, integrate multiple third‑party systems, support multi‑currency pricing and an interactive map, and improve engagement and conversions across devices.

Simply Zesty delivered a Kentico‑based solution using PRINCE2/Agile project management and a user‑centred UX process (research, personas, IA, wireframes). The new CMS centralized property and stock data, integrated third‑party providers, and added advanced marketing, analytics and A/B testing while enabling the lean marketing team to manage campaigns. Within six months the site won Kentico recognition and achieved strong gains — page views +32%, pages/session +19%, session duration +21%, e‑commerce conversions +20%+, tablet revenue +40%, desktop revenue +80% — plus reduced ongoing development costs and a clear product roadmap.

B&B Ireland