Case Study: Axieo achieves 43.6% mobile & 98% tablet traffic growth and a self‑managed responsive site with Kentico CMS

Axieo - Customer Case Study

Axieo is a manufacturing group that connects customers with global products and innovation through its Specialties and Masterbatch businesses, supplying ingredients, colourants and functional additives across industries from food packaging to pharmaceuticals and agriculture. The company needed a modern, responsive website that could showcase thousands of products, generate leads for each business unit, be maintained by internal teams without IT/vendor support, and allow easy product uploads and management.

Axieo implemented Kentico 7 as the CMS, using structured authoring, user-level publishing and a fully responsive design to ensure a consistent experience across desktop, tablet and mobile. The relaunch delivered strong engagement gains—a 43.6% increase in mobile sessions and a 98% increase in tablet sessions—and gave Axieo self-service content management, improved searchability, staging/testing capability, high-traffic handling and fast Australian-hosted performance.

Axieo