Case Study: aWhere achieves clearer brand messaging and a 41% increase in visitors with Kentico CMS

aWhere - Customer Case Study

aWhere is an agricultural intelligence company that collects and distributes global weather data to help farming organizations plan better, reduce risk, and increase yield. After 15 years in business they needed to clarify positioning, messaging, product architecture, and brand identity; their primary challenge was balancing language for two very different audiences—large commercial farms and small family farmers/NGO partners—while keeping the website flexible through an ongoing brand and product restructure.

Carbon8 conducted leadership and client interviews, plus SEO and competitive audits, then refined aWhere’s messaging, created a new logo, and designed a Kentico‑powered website with architecture that lets visitors self-identify, find rich content, and convert via content-specific calls to action. The result is a modern brand and site with clearer navigation and lead capture, richer media, and improved visibility—31% more traffic, 41% more visitors, a 200% increase in ranking keywords, and a noticeable jump in leads.

aWhere

Dave Lundberg

EVP