Kentico
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Case Study: Australian Seniors Insurance Agency achieves increased online quotations and a scalable, responsive website with Kentico
A Kentico Case Study
Australian Seniors Insurance Agency - Customer Case Study
Australian Seniors Insurance Agency is a trusted provider of insurance for Australians over 50, seeking a modern, responsive website to better present products and services, increase new business, and fold its Final Expenses satellite site into a single framework. Key challenges included designing fully responsive layouts with complex data tables, presenting information clearly for senior users without overload, and managing conflicting requirements from multiple stakeholders and underwriters.
Get Started built the site on Kentico CMS, using responsive templates, complex responsive tables, Document Types, structured data and the Forms module to support lead conversion, and trained staff to manage content. The result is a scalable, intuitive site that consolidated the satellite site, launched faster thanks to Kentico’s mobile features, earned positive customer feedback, and delivered an uplift in online insurance quotations.
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