Case Study: Aurora Group achieves 110% increase in monthly users and smarter search with Kentico

Aurora Group - Customer Case Study

Aurora Lighting is a global manufacturer and distributor of energy‑saving lighting products with operations in 40+ countries and extensive in‑house R&D and manufacturing. They engaged Clavax to scale their existing UK website for a broader international audience and to add features—improved dynamic search, richer content and 360°/image zoom, multilingual access, and future ERP/CRM/B2B integrations—while integrating changes into existing source code and managing a large product data repository.

Clavax delivered Kentico‑based solutions: bulk SQL uploads for large product/image imports, a multilingual site rollout, enhanced Kentico Smart Search, dynamic banner management and an automated product‑data sync to present near‑real‑time stock and product information. The improvements reduced content change turnaround, increased monthly users by about 110%, cut search refinements by 37% and boosted time on site after searches by 11%, while enabling smoother ERP/CRM and future e‑commerce integration.

Aurora Group

Ricky Frohnerath

Brand Web Manager