Case Study: Atkinsons Bullion achieves 126% increase in revenue with Kentico

Atkinsons - Customer Case Study

Atkinsons Bullion & Coins, a UK precious‑metals retailer, needed a new website that reflected the premium nature of their products and the expert client service they provide. They also faced reliability problems with live pricing that had previously caused prices to drop to zero, unhappy customers and abandoned orders.

Ridgeway built a bespoke site integrated with live gold and silver indices, a phone‑only mode that activates during extreme price swings, and connections to Brightpearl and Trustpilot. The relaunch drove major gains — 126% increase in revenue, 98% rise in average order value, 14% more transactions, plus higher traffic and mobile engagement — and earned multiple five‑star customer reviews.

Atkinsons