Case Study: Arnold Bloch Leibler achieves 32% more sessions with Kentico CMS

Arnold Bloch Leibler - Customer Case Study

Arnold Bloch Leibler (ABL) is a premium Australian law firm with a 60+ year history that came to Get Started with a decade‑old website in need of a strategic overhaul. The firm wanted a modern site that reflected its brand and balanced contemporary design, deep content and usability for diverse audiences (clients, media and graduate recruits), plus a flexible, easy‑to‑manage CMS.

Get Started delivered a progressive yet authoritative redesign (including a logo evolution) built on Kentico, with flexible content widgets, inter‑module relationships to save admin time, enhanced filtering in Insights & News, CSS print styling and custom data tables. The site went live in April 2016 and delivered strong results: sessions +32%, average session duration +17%, return visitor sessions +7%, contact page views +60%, ‘People’ page views +13% and referral traffic +32% (home page bounce rate -19%, page views per session -21%).

Arnold Bloch Leibler

Darren Smith

Marketing Director