Case Study: Aramar achieves 20% conversion increase and major engagement gains with Kentico CMS

Aramar - Customer Case Study

Aramar is an IBM Business Partner that delivers financial reporting, business intelligence, planning and performance management solutions. They commissioned Crafted to design a fully responsive site that better reflected their brand and increased engagement to drive new business enquiries—requiring an upgraded CMS, improved enquiry management, smarter search and navigation, protected downloads, events and SEO-friendly content.

Crafted built the site on Kentico CMS, adding bespoke enquiry-management modules, training and event workflows, protected downloads, smart search, a cached reusable “pod” system, and responsive email templates, plus external authentication and legacy integrations. The relaunch delivered measurable gains: a 20% increase in conversion rate, 32% more pages per session, 91% longer session duration, a 19% improvement in bounce rate and a 39% rise in organic traffic.

Aramar

Karen Cotton

Sales & Marketing Manager