Case Study: Aqualisa (shower manufacturer) achieves 76.6% revenue growth with Kentico CMS (implemented by Distinction)

Aqualisa - Customer Case Study

Aqualisa, a leading UK shower manufacturer with over 40 years of product innovation, engaged Distinction to redesign a counter‑intuitive, outdated website that wasn’t meeting customer expectations. Key challenges included upgrading an old Kentico CMS, making the site fully responsive for a user base that was 49% mobile, and simplifying the purchase process for parts and accessories while aligning the experience with Aqualisa’s premium brand values.

Distinction delivered a dynamic, Kentico‑based, fully responsive site with restructured information architecture for installers and consumers, streamlined checkout and strengthened security. The relaunch exceeded targets: e‑commerce conversion topped the 2% goal, total revenue rose 76.59%, transactions increased 34.82%, average order value grew 30.98%, conversion rate climbed 27.96% and sessions were up 5.36% in the three months post‑launch versus pre‑launch.

Aqualisa