Case Study: Applied Laser Technology (ALT) achieves improved e-commerce usability and increased online orders with Kentico

Applied Laser Technology - Customer Case Study

Applied Laser Technology (ALT) is a Dutch supplier of lasers, fiber optics, nanopositioning products and precision components for industry, science and research whose customer-first motto is “Help customers as you would want to be helped yourself.” ALT needed a new e‑commerce portal with better usability and functionality than its previous shop, while handling complex requirements such as temporary “on‑hold” orders, purchaser approval workflows, and a bi-directional integration to a third‑party back‑office for persisting orders and weekly product synchronization (with additional product data imported via Excel).

Datacon implemented the Kentico E‑commerce platform as the fast, customizable foundation and extended it with custom modules, integrations to payment providers and the back‑office, role/user management, widgets/webparts and scheduled tasks to synchronize products and orders. The solution provided a rapid delivery of a robust, easily customizable portal that improves online usability and streamlines order processing and synchronization—supporting ALT’s goal of a personal, service‑oriented online sales channel.

Applied Laser Technology