Case Study: APN Promise achieves 75% more inquiries and 87% higher mobile traffic with Kentico EMS

APN Promise - Customer Case Study

APN Promise is a Warsaw-listed provider of IT solutions for large and medium enterprises, public administration, and healthcare, and the largest Microsoft Licensing Solution Provider in Poland. Faced with the need to consolidate several subsidiaries into one platform, streamline business and marketing processes, improve SEO, implement marketing automation and personalization to boost online lead generation, and deliver a modern responsive interface on a tight schedule, they selected a unified CMS/EMS approach.

Predictes implemented Kentico EMS hosted on Microsoft Azure, using CMS workflows, lead scoring, personalization, marketing automation, events management, per-product contact forms, and content migration with URL aliases — all delivered in two months. The result was a stronger market image and significant performance gains: inquiries up 75%, mobile visits up 87%, bounce rate down 22%, time on site up 15%, pages per visit up 35%, improved search rankings, better campaign ROI, and personalized newsletters with open rates up over 40%, while Azure provided flexible cost control.

APN Promise