Case Study: Anatrace achieves 34% sales growth and 24% average order size increase with Kentico

Anatrace - Customer Case Study

Anatrace, a global leader in high‑purity detergents, lipids and custom reagents for membrane protein studies, was recently divested and needed a complete end‑to‑end solution: a new marketing website, international e‑commerce shopping cart and integration with a new ERP. Key goals were strong search visibility, measurable analytics, easy access to technical product documentation, and growth of online sales (they previously sold 270 SKUs online representing ~20% of revenue, targeting 50%).

Avastone implemented Kentico with Microsoft GP and a custom integration using a third‑party PCI‑compliant payment plugin to handle order settlement in GP, multi‑currency e‑commerce, SEO and analytics. After a brief post‑divestiture dip, average order size rose 24% month‑over‑month by Month 3 and overall sales grew 34% MOM by Month 6; by Month 7 customers were placing repeat online orders (averaging two orders). The client is now driving traffic and recovering abandoned carts with targeted marketing and custom reporting.

Anatrace