Case Study: Amicus Horizon Housing Group achieves a responsive, customer-centric website and mobile channel shift with Kentico

AmicusHorizon - Customer Case Study

AmicusHorizon is an award‑winning housing association managing nearly 28,000 homes across London, Kent and Sussex. Their decade‑old website, built after a 2006 merger, had grown piecemeal on a restrictive GOSS CMS and was organisation‑centred rather than customer‑centred—leading to poor segmentation, confused messaging and a failing mobile experience (43% of users were on mobile). They needed a responsive, accessible site with improved online services and clearer navigation to support a channel‑shift strategy.

Unified Solutions recommended and implemented Kentico as the new CMS, redesigning navigation, creating clear segmentation and delivering a responsive, brand‑aligned site. Launched in January 2016 on time and within budget, the site now supports continuous content improvements, integrated two‑way communications, SMART page objectives, easier and more secure online transactions and a markedly improved customer experience.

Amicus Horizon Housing Group

Lisa Morris

Head of Communications