Case Study: American Psychiatric Association achieves 46,133 unique visitors and $230 average order value in month one with Kentico Xperience

American Psychiatric Association - Customer Case Study

American Psychiatric Association Publishing (APA Publishing), the leading publisher for psychiatry and mental health with more than 38,500 members worldwide, partnered with i3 Digital to add a full-featured digital commerce site after implementing new CRM and ERP systems. The brief required real-time integration with back-office pricing, shipping and order systems, membership-based pricing and SAML single sign-on tied to CRM credentials, PCI-compliant payments, low maintenance, responsive cross-device performance, and easy content management via structured uploads.

i3 Digital delivered a Kentico Xperience MVC solution with automated product imports (scheduled tasks), a custom cart and checkout integrated to the ERP via RESTful APIs, Salesforce SSO, Braintree payment tokenization, personalization and CDP capabilities, and event logging for troubleshooting. The result was a modern, secure, user-friendly commerce site that attracted 46,133 unique visitors in its first month and achieved an average order value of about US $230, improving member self-service and operational efficiency.

American Psychiatric Association

Sreeni Reddy

Director, Information Technology