Case Study: Amelia Island achieves massive traffic and conversion growth with Kentico

Amelia Island - Customer Case Study

Amelia Island’s Tourist Development Council engaged SilverTech to redesign ameliaisland.com to better showcase the island, grow its web presence, and position the destination among top competitors. The primary challenge was reorganizing a large, existing tourism business directory and giving a small AITDC team an easy way to update content while improving the visitor experience.

SilverTech produced high-fidelity wireframes and implemented the site on Kentico — using responsive design, Page Designer, faceted search, extensive media galleries, and a custom accommodations database with Kentico Custom Tables and the Search API for an intuitive, editable directory. The relaunch delivered strong results: 264% increase in brochure requests, 2,621% increase in newsletter signups, a 1,666% jump in new visitors and major lifts in sessions and pageviews, and recognition including Kentico Site of the Year 2014 and a 2015 Silver Flagler Award.

Amelia Island