Case Study: Alto-Shaam achieves a responsive, high-performing website and major traffic growth with Kentico

Alto-Shaam - Customer Case Study

Alto-Shaam, a Menomonee Falls–based leader in commercial cooking equipment, engaged Ascedia to create a best-in-class website to stand out among 38 competitors, 18 product categories and multiple audience types. The existing site suffered from poor navigation and product hierarchy, technical-heavy product pages with missing purchase, warranty and pricing information, and weak content and calls to action that hindered the sales process.

Ascedia delivered a fully responsive Kentico EMS website with improved information architecture, enhanced content, interactive product videos for Combitherm and Cook & Hold, and integrated marketing automation and multicultural features. Early results versus the prior 30 days show strong gains—sessions +45%, users +70%, page views +59%, mobile sessions +73%, organic search +26% and bounce rate down 8.2%—and the site was recognized as a Kentico Top 10 Site (Jan 2015), improving brand experience and lead potential.

Alto-Shaam