Case Study: Alpha-H achieves 50% online revenue growth with Kentico (implemented by Web Design Magic)

Alpha-H - Customer Case Study

Alpha‑H, an Australian-owned global leader in corrective and preventative skincare with clinics in over 1,000 locations, wanted to increase online sales and improve localisation, accessibility and marketing automation for its seasonal product ranges. They needed a local e‑commerce partner who could handle region‑based promotions and persona‑driven homepage merchandising to boost new member sign‑ups and streamline marketing processes.

Web Design Magic implemented Kentico EMS—using Segmentation, Contacts/Contact Groups, Marketing Automation, personalisation and Advanced Workflow—so regional customers received seasonally relevant content, automated nurture and abandoned‑cart campaigns, and personalised homepage promotions, all tracked with Kentico Analytics. The result was a dramatic business impact: a 50% increase in online revenue, longer average visit durations, a 20% rise in user sign‑ups and reduced development costs with greater marketing efficiency.

Alpha-H

Michelle Doherty

Director