Case Study: AFL boosts website engagement and product search with Kentico and BlueKey Web Solutions

AFL - Customer Case Study

AFL, a global manufacturing company providing solutions and products to various industries, faced challenges with its outdated website. The site failed to communicate its global reach and lacked tools for the marketing team to manage their web presence. Most critically, it did not have a centralized, searchable product database, which frustrated customers and overwhelmed customer service with inquiries. To address this, they worked with vendor Kentico and its CMS.

The solution, implemented by partner BlueKey Web Solutions using Kentico CMS, provided a new, engaging website with a powerful content management system for the marketing team and a custom product entry tool for internal use. For customers, robust search tools were developed to help them find product information quickly. As a result, AFL saw double-digit growth in new unique visitors and an increase in organic search traffic within the first quarter, with key metrics confirming that customers found information in record time.

AFL

Rob Davis

Interactive Manager