Case Study: AEG Powertools achieves 59% increase in page views and a scalable global rollout with Kentico

AEG Powertools - Customer Case Study

AEG Powertools, part of the TTI Group and a century-old power-tool brand, needed a complete website redesign to better showcase products, improve content management and responsiveness, and support a global rollout to 17 countries. The existing site suffered from poor information architecture and search functionality, and the project also required integration with TTI’s Agility Multichannel PIM and migration to Amazon Web Services.

MMT Digital rebuilt the site’s design and information architecture, implemented product-focused search, integrated Agility PIM, migrated hosting to AWS, and deployed Kentico Xperience (EMS) with personalization and marketing automation, plus product videos and stronger imagery. The relaunch delivered a significantly improved multi-device user experience, smoother global rollout, measurable performance gains and a 59% increase in page views, earning strong client praise.

AEG Powertools

Philip Welsh

Brand Manager