Case Study: Acton Mobile achieves 6x website visits and hundreds of inquiries with Kentico

Acton Mobile - Customer Case Study

Acton Mobile, a leading provider of modular space rentals with over 10,000 units and 21 branches across 33 states, faced a website that acted as an electronic brochure—confusing information architecture and weak brand positioning left lead generation nearly nonexistent. The executive team needed a site that clearly communicated products and services, supported SEO and multi-device access, and fed inquiry data directly into Microsoft Dynamics CRM.

Brave New Markets redesigned Acton’s brand and built a responsive Kentico EMS website driven by customer personas, a clear information architecture, flexible product document types, forms-driven lead capture, integrated marketing automation, and a custom Kentico–Dynamics CRM connector. The new site produced rapid results—within 45 days inquiries surged (from about 5/month to hundreds), visits increased 6x, SEO traffic tripled, staffing was adjusted to handle demand, and website-generated leads now close at a higher rate than traditional channels.

Acton Mobile

Rodney Shrader

COO