Case Study: Accent Wire Tie achieves 248% increase in digital orders with Kentico

Accent Wire Tie - Customer Case Study

Accent Wire Tie is a global manufacturer and distributor of baling wire and equipment (operations in the US, Canada and the UK with 21 distribution centers) that decided to move from strong offline sales to a full e-commerce presence. Working with Kentico Gold Partner Brave New Markets, the company needed a responsive site that supported SEO and dynamic product pages, reliable ERP/CRM API integrations, and personalized content to attract new prospects and strengthen customer relationships.

They implemented Kentico Xperience for easy integrations, content personalization, responsive design and an editor-friendly workflow, plus reusable content and standardized APIs for ERP/CRM connections. The new site delivered dramatic results: a 248% increase in digital orders, a 365% rise in website visitors and a 1,300% jump in Google-indexed pages, along with better marketing analytics, faster customer service and the ability to add localized site versions as the business expands.

Accent Wire Tie

Bill Sims

President