Case Study: ABS-CBN achieves a scalable 45M‑monthly‑view site and 30% traffic growth with Kentico

ABS-CBN - Customer Case Study

ABS-CBN Home & Entertainment, part of the ABS-CBN media conglomerate, is a leading Filipino entertainment site with over 45 million monthly page views. Seeking to restructure, redesign and improve responsiveness, the site needed better traffic handling, navigation, program schedules, live streaming and content updates — all under tight timelines amid frequent design changes, inconsistent labeling, complex data migration and an Azure deployment requirement.

Ray Business Technologies implemented Kentico CMS using an Agile approach (MVP then iterative sprints), custom tables for shows and scheduling, daily delta migration, Azure Cloud services, Redis caching and a custom publishing workflow and module grid. The result was a scalable, maintainable site with a stronger user experience: traffic rose up to 30%, bounce rates fell by 30%, visit duration and unique visitors increased, social engagement improved, and the Kentico rollout saved 35 development days.

ABS-CBN