Case Study: AB Dogman achieves deep Dynamics NAV integration and rapid multi-site e-commerce launch with Kentico

AB Dogman - Customer Case Study

Dogman, a leading Swedish wholesale pet-supplies brand, needed a single web platform to support digital business across Dogman and its sister brands (Jacson and Living Story). The company required deep, real-time integration with Microsoft Dynamics NAV to handle customer-specific pricing, product ranges, discounts, campaign logic, inventory checks and order/document access, plus a much richer CMS for consumer-facing marketing — all delivered within a tight budget and timeframe.

GearsERP implemented Kentico CMS together with Gears MarketPlace to provide out‑of‑the‑box NAV integration, reusable templates and web parts, and the content features Dogman needed. The solution delivered early verification of real-time connectivity, live product and retailer data (including a Google Maps Find-a-Retailer), and a consolidated, easier-to-maintain platform — launched in 2.5 months across three sites and four languages, reducing implementation time and ongoing costs.

AB Dogman

Helena Morén

Marketing Manager