Case Study: AB Agri achieves 290% increase in page views and 240% more dwell time with Kentico

AB Agri - Customer Case Study

AB Agri is a global agricultural community (feeding one in five chickens and generating £1.9bn in 2015) that needed a strong digital identity to showcase its responsible, story-led approach, shift perceptions of careers in agriculture, and communicate large volumes of information to varied audiences. The brief demanded translating new brand designs for the web on a tight eight-week timescale while making the company accessible and compelling to suppliers, partners, NGOs and prospective employees.

Ridgeway created audience personas, translated and brought the brand to life online using Kentico, custom components, subtle interactions, video and inviting imagery, and a clear, approachable content structure. Six months after launch the site saw a 80% increase in sessions, a 290% rise in page views and a 240% increase in dwell time, with visitors engaging more deeply and the brand perceived as modern and people-focused.

AB Agri

Rachel Larder

Brand Communications Manager