Case Study: West Central Equipment saves 3+ hours per day with Kenect

West Central Equipment - Customer Case Study

West Central Equipment, a John Deere dealer serving Pennsylvania, Northern Maryland, and West Virginia, needed a better way to manage sales follow-ups, speed up parts and service communication, and stop relying on employees’ personal phone numbers. Kenect’s business texting and web lead tools helped the team stay organized and respond to customers faster.

With Kenect, West Central Equipment turned its business phone into a textable number, enabling quick lead follow-up, rapid parts and service updates, and easier customer communication through the Kenect app. In the last 15 months, Kenect helped generate 1,020 web leads, 24,616 customer messages, 290+ reviews, and $245K in payment revenue, while saving the team more than 3 hours per day.

West Central Equipment

Tim Mullen

Online Sales Manager and Marketing Coordinator